2D VS 3D: WHICH WORKS BETTER FOR YOUR ECOMMERCE?

his article compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates.

Ecommerce is gaining increasing popularity
The estimate of people shopping online today is over 7.7 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively [^1] By the end of 2021 [^2], e-commerce is expected to take over 17.5 per cent of retail sales.

This tremendous growth in e-commerce is mainly since consumers can shop anywhere at any time at their convenience. E-commerce platforms allow customers to find a wide range of products in a fast, accurate, and straightforward manner, which in turn hastens the transaction process [^3]. According to a survey, 35.7 per cent of consumers shops online because it saves time and energy, while 53.9 per cent of consumers believe that shopping provides the luxury of home-delivery services [^4].

Images and Ecommerce
Customers enjoy looking at cool 2D images.
This is currently the most common practice for ecommerce platforms to display products and create involvement. Brands have been investing millions of investments to shoot as many as high quality pictures while maintaining the webpage load speed.